John Niedermeyer digital product design & direction

A New York-based designer with a passion for typography, visual storytelling, organizing information in meaningful ways and championing people to do their best work.

Head of Design at Wayward Wild. Previously, Product Design Manager BuzzFeed and Designer/Editor at The New York Times.


Wayward Wild

Head of Design


December 2016 - Current


BuzzFeed

Product Design Manager


April 2015 - September 2016

Managed a team of product designers focused on Ad Tech (distribution, reporting, workflow tools) and Data Learning (dashboards, metrics) for editorial and business — providing guidance, setting goals and encouraging accountability.

  • Collaborated closely with peers in Product and Engineering to establish high-level objectives for the teams and how to measure their success — balancing speed, quality and consistency of design.
  • Led a re-write of Product Designer Roles document, resulting in a clear, actionable and scalable framework for bar-setting. Also, contributed to Design Leadership Principles, now used throughout the Tech organization.
  • Previously, managed a team of product designers focused on Editorial Tools & Site Experience, including the BuzzFeed CMS, experimental formats and website.


The New York Times

Deputy Editor, Digital News Design

Jan. 2014 - April 2015

Co-led a team of 9 digital designers in the newsroom to conceive, design and code visually-rich story presentations, interactive features and special packages for planned news events like the Olympics, Elections and the World Cup, across all platforms.

  • Directed the digital expression of enterprise stories from the planning stages through to publish, collaborating closely with designers and technologists on my team, reporters and their editors, as well as photo, video and graphic journalists.
  • Recruited designers, technologists and producers, both for my team and for product teams outside the newsroom.
  • Introduced team workflows with Trello, Slack and Google Docs, to capture incoming requests, assign and manage work, and ensure transparency and accountability across the team.

Previous Roles

Design Lead,
 Digital News Design


Mar. 2012 - Jan. 2014

Product Designer, Digital Design


Nov. 2007 - Mar. 2012